I met the brains and brawn behind Swirl, a New York based in-house wine tasting company, at BizBash. I was immediately drawn to their booth, for both my love of wine and their unique entertaining service. I enjoyed talking with them the most out of any vendor at BizBash — I just love their business concept, personality, and approach to wine tasting.

Swirl offers customized, private in-home and corporate wine tastings with a fresh, hip spin on things. Where else are you going to compare the wines you taste to your favorite celebs? Is that Sauvignon Blanc you’re drinking a Nicole Kidman (elegant and austere) or a Britney Spears (starts off great, but ends in disaster)?

Their team of savvy “Swirl-ettes” provide an easy and elegant way to get friends together for a bridal shower or bachelorette party. I think it would be a fabulous addition to any dinner or cocktail party as well! A Swirl wine tasting includes everything from hand-selected wines, perfectly paired cheeses and chocolates, to an enthusiastic Swirl expert who guides your guests through the experience.

I love that they are approaching wine tasting without any pretense. Visit their website to learn more about how you can have Swirl at your next party — and also read their blog! I just subscribed to it myself and I am looking forward to reading it!