We’ve all seen a really cool yet simple idea and thought, “Why didn’t I think of that!”

This isn’t one of those ideas.

Most brides indulge in the tradition of something old, something new, something borrowed, something blue. Well, if you’re having difficulty finding your “something blue” the folks at Betty Beauty: Color for the Hair Down There (yes, really) has launched a new product called Bridal Blue. Shall I continue?

The BRIDAL betty in Malibu blue is “just what the blushing bride needs for her special day!” Each BRIDAL betty kit also comes with a free (as if we’d pay for it) stencil shape in a heart or kiss which presumably adds an additional bit of “flare” for the hair down there. Immediately after I saw this product all I could think about was that Sex in the City episode where Samantha dyed her hair down there and fondly referred to herself as “Bozo the Bush.”

I had a difficult time trying to choose where to file this point for the archives. I’ve decided that “DIY” is the most appropriate.